I-Corps is based on the Lean Launchpad methodology developed by Steve Blank and uses the Business Model Canvas popularized by Alex Osterwalder. Teams are taught the strategies for creating a business thesis and hypotheses about a business model. These hypotheses are then tested in a specific market segment through conducting customer interviews.
The I-Corps South regional curriculum is typically a 3-week program for teams of 2-4 persons interested in commercializing research. Teams must apply and be accepted in order to participate. The course consists of a 1-day kickoff workshop, 20 Customer Discovery interviews, and a 1-day closing workshop.
In true I-Corps form, regional cohorts will combine instructor lectures with out of class learning. Teams will discover a business model by going out and interviewing people; therefore, participants will need to commit at least 20 hours of time in addition to the opening and closing workshops for this program to be successful.
Hear What A Recent I-Corps Participant Has To Say…
“I participated in national program of NSF I-Corps. The experience has been tremendously helpful for me. The process not only gives you the tools that you need to take an idea to market but also helps refocus the thinking from technology (or product)
to customers which are fundamentally indispensable for any business to succeed. The rigor in I-Corps program helps a entrepreneur to understand the kinds of pressure with starting a business by providing a glimpse of startup life. The interview requirements
help you develop conversation and more importantly listening skills. In short, I highly recommend I-Corps program to anyone thinking about starting a business.”
— Ketan Bhardwaj, Georgia Tech Doctoral Graduate